Introduction

Google SA360 (formerly DoubleClick Search) is a powerful platform that offers advanced features for managing search campaigns. However, to achieve the best results, it’s crucial to incorporate the right tools that can optimize your SA360 account and save valuable time for marketing professionals. Let’s look at some of the best tools to streamline your processes and optimize your Google SA360 account.

Adzooma

Adzooma is an all-in-one platform catering to marketing professionals and businesses to manage and optimize their ad campaigns across Google, Facebook, and Microsoft. With Adzooma, you can connect your SA360 account and unlock the following features:

• Automated rules and alerts: Adzooma’s automation capabilities help manage budgets and bids, ensuring optimal performance and preventing wasted ad spend.
• One-click optimizations: Adzooma suggests improvements based on your goals and generates customized rules to enhance your account’s performance.
• Customizable reporting and analytics: Adzooma’s advanced reporting options help you stay informed about your account’s performance and keep stakeholders engaged.

By leveraging these features, marketing professionals can save time and effort while enhancing their SA360 account’s efficiency and performance.

Optmyzr

Optmyzr is an advanced tool aimed at making Google Ads and SA360 optimization even more seamless. Some of Optmyzr’s top features for SA360 include:

• Ad testing and experimentation: Easily run experiments for ad copy, keywords, and placements to identify high-performing variations and further enhance your account.
• Customizable dashboards and reports: Optmyzr allows you to build tailored reports and dashboards to monitor your SA360 data and share insights effortlessly.
• Rule-based optimization: Schedule and apply automated rules to save time on manual tasks, such as keyword bid adjustments, ad rotation, and campaign pause/activation.

Utilizing Optmyzr can save marketing professionals a significant amount of time by automating repetitive tasks and offering intelligent insights for continuous optimization.

Fred Vallaeys’ Search Engine Land Articles

Although not a traditional software tool, author Fred Vallaeys, an expert in paid search and founder of Optmyzr, shares invaluable insights about SA360 optimization through his articles on Search Engine Land. By reading and implementing the advice offered in these articles, marketing professionals can benefit from Fred’s extensive knowledge, including:

• Campaign audit checklists
• Best practices for bidding strategies
• Advanced audience targeting techniques

Applying these tactics can improve your SA360 account’s performance and deliver better results without needing dedicated software.

Google’s Reporting and Automation Features

Google offers various features within SA360 that can be harnessed for optimization and automation purposes. These features include:

• Custom columns and metrics: Create tailored reports based on your goals and KPIs.
• Automated rules and scripts: Utilize pre-built or custom rules for optimizing budgets, bids, and keyword performance.
• Floodlight and conversion tracking: Monitor and analyze conversion data to fine-tune your campaigns.
• Audience solutions: Access audience insights and targeting tools to reach specific groups more effectively.

By tapping into these built-in SA360 features, marketing professionals can optimize their accounts and save time while managing ad campaigns.

To optimize your Google SA360 account, it’s essential to incorporate the right tools and resources that can help marketing professionals streamline processes, save time, and achieve the best results. By utilizing Adzooma, Optmyzr, Fred Vallaeys’ articles, and Google’s built-in features, you can maximize the efficiency and effectiveness of your SA360 account and drive better performance for your advertising efforts.