ACME

b2b strategy for a fuel card campaign

The ACME Fuel Card’s strategy utilizes a Data-First Approach to drive awareness, engagement, and revenue growth across Paid, Owned, and Earned Media channels. The plan prioritizes short-term engagement, medium-term lead generation, and long-term sign-ups and revenue through tailored sales cycle assessments.

Key components include:

• Channel Selection: Social media, video, audio, content, eDM (electronic direct mail), search, and sponsorships.
• Audience Metrics: Targeting end-users for engagement and fleet managers for lead generation.
• Innovative Data Strategies: Featuring 1st Party Data (1PD) utilization, value exchange, Account-Based Marketing (ABM), and the use of Data Clean Rooms (DCR) like Snowflake and Meta Ads Data Hub.
• Tactical Media Strategies: Evaluating response to exposure and optimizing media placement based on performance metrics such as brand awareness.
• Creative and Agile Execution: Combining mass communication and personalized messaging to maximize impact, with robust cycles of testing, learning, and improvement.

This integrated approach is designed to capture audience attention effectively, build trust, and drive measurable outcomes.