Author: Dan Hills

• The Latest Developments in TV Advertising in the UK and Europe

  Oct 9

  The landscape of television advertising in the UK and Europe is undergoing significant transformation, shaped by changing consumer behaviors, advancements in technology, and shifts in regulatory frameworks. As traditional TV… more ›

• Latest Trends in Programmatic Media Planning

  Oct 8

  Programmatic media planning has evolved dramatically in recent years. This evolution is driven by advancements in technology, changes in consumer behavior, and shifts in the advertising landscape. Marketers are seeking… more ›

• Attribution modelling: Living a nightmare whilst dreaming of Nirvana

  Oct 7

  Recognizing which marketing channels guide audiences to become potential customers is a central component of effective attribution modeling. Identifying the most influential ones is crucial. Sun Tzu resonates profoundly: “Know… more ›

• Embracing Uniqueness: The Individual beyond Market Definitions

  Oct 6

  In an age dominated by marketing algorithms and data-driven strategies, individuality often gets lost. There is a desire to categorize people into tidy demographic boxes. Yet, the reality is far… more ›

• Mastering Cross-Platform Measurement in Advertising

  Oct 5

  In today’s fast-paced digital landscape, cross-platform measurement is crucial. It is essential for advertisers and marketers to maximize the effectiveness of their campaigns. Tracking user behavior across different channels, devices,… more ›

• The Rise of Retail Marketing: A Deep Dive into the UK Advertising Industry

  Oct 4

  In recent years, the UK advertising industry has witnessed remarkable growth, particularly within the retail marketing sector. Consumer behavior changes in the digital age. Businesses change their marketing strategies to… more ›

• Understanding Return on Investment (RoI) and Return on Advertising Spend (RoAS) in the UK Advertising Industry: Latest Developments, Trends, and Best Practices

  Oct 3

  In today’s fast-paced digital landscape, brands compete aggressively for consumer attention. Understanding the financial effectiveness of advertising strategies has become more critical. In the UK advertising industry, two key metrics… more ›

• Data Privacy and Compliance – What Businesses Need to Know

  Oct 2

  In today’s data-driven world, businesses rely heavily on collecting and processing customer data to deliver personalized experiences and drive growth. However, with increased data usage comes heightened concerns about privacy… more ›

• Understanding Brand Effectiveness Measurement in UK Advertising: Insights from Real-World Examples

  Oct 1

  In today’s fast-paced advertising landscape, the effectiveness of brands is increasingly scrutinized. Measuring brand effectiveness is a critical task in marketing. It allows companies to evaluate the impact of their… more ›