Author: Dan Hills
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The landscape of television advertising in the UK and Europe is undergoing significant transformation, shaped by changing consumer behaviors, advancements in technology, and shifts in regulatory frameworks. As traditional TV… more ›
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Programmatic media planning has evolved dramatically in recent years. This evolution is driven by advancements in technology, changes in consumer behavior, and shifts in the advertising landscape. Marketers are seeking… more ›
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Recognizing which marketing channels guide audiences to become potential customers is a central component of effective attribution modeling. Identifying the most influential ones is crucial. Sun Tzu resonates profoundly: “Know… more ›
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In today’s fast-paced digital landscape, cross-platform measurement is crucial. It is essential for advertisers and marketers to maximize the effectiveness of their campaigns. Tracking user behavior across different channels, devices,… more ›
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In recent years, the UK advertising industry has witnessed remarkable growth, particularly within the retail marketing sector. Consumer behavior changes in the digital age. Businesses change their marketing strategies to… more ›
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In today’s fast-paced digital landscape, brands compete aggressively for consumer attention. Understanding the financial effectiveness of advertising strategies has become more critical. In the UK advertising industry, two key metrics… more ›
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In today’s data-driven world, businesses rely heavily on collecting and processing customer data to deliver personalized experiences and drive growth. However, with increased data usage comes heightened concerns about privacy… more ›
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In today’s fast-paced advertising landscape, the effectiveness of brands is increasingly scrutinized. Measuring brand effectiveness is a critical task in marketing. It allows companies to evaluate the impact of their… more ›
