Author: Dan Hills

• The Rise of Voice Search and Smart Speakers: A Game-Changer for Marketers

  Sep 30

  Voice search is transforming the way people interact with technology. As smart speakers and voice-activated assistants like Amazon Alexa, Google Assistant, and Apple’s Siri become more ubiquitous, voice search is… more ›

• How Blockchain Revolutionizes Digital Advertising

  Sep 29

  Blockchain technology is transforming digital advertising by enhancing transparency, security, and efficiency. It combats ad fraud, streamlines payments, and improves data privacy while enabling users to control their personal information.… more ›

• Here are 10 top tips for optimizing Google Performance Max campaigns to maximize your marketing efforts:

  Sep 27

  1. Define Clear Goals 2. Use High-Quality Assets 3. Provide a Diverse Set of Assets 4. Leverage First-Party Data 5. Use Audience Signals 6. Include Video Assets 7. Monitor Asset… more ›

• The Role of Data in Media Decision-Making: Insights from UK Advertising

  Sep 26

  In today’s fast-paced digital landscape, data has emerged as a cornerstone of effective media decision-making in the UK advertising sector. Brands are selecting the right channels. They are also understanding… more ›

• Brand Safety Developments in the UK Advertising Industry

  Sep 23

  In today’s rapidly evolving digital landscape, brand safety has emerged as a critical concern for advertisers, publishers, and consumers alike. In the UK advertising industry, brand safety involves actions to… more ›

• The next generation for the “search” agencies. How Google, Meta, Microsoft, Amazon and others will be exploiting AI to monetise advertisers

  Sep 20

  Monetizing AI search presents a significant opportunity for businesses to leverage the capabilities of artificial intelligence to generate revenue. Here are several potential strategies for monetizing AI search: 1. Sponsored… more ›

• Introduction to Strategic Approach

  Sep 19

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• PPC Search is more than a Performance Channel

  Sep 18

  It is a Barometer for Advertising Performance In a digital landscape with an over-saturation of advertisements and many channels, it’s crucial to understand your marketing effectiveness. It is more important… more ›

• Here are 10 top tips for mastering Power BI to help you make the most of this powerful data visualization and business analytics tool:

  Sep 17

  1. Use Power Query for Data Transformation 2. Understand the Importance of Data Models 3. Optimize DAX Queries 4. Utilize Power BI Templates 5. Leverage Custom Visuals 6. Set Up… more ›