Author: Dan Hills

• The Rise of Zero-Click Search: Repositioning Search Engines in the Marketing Funnel

  Mar 26

  The Rise of Zero-Click Search: Repositioning Search Engines in the Marketing Funnel The internet, and particularly search engines, have long been the go-to destination for consumers embarking on their buying… more ›

• The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company

  Mar 23

  The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company The seismic shift of Coca-Cola’s $700M media account from WPP to Publicis isn’t… more ›

• Shifting the Focus: From Business Metrics to Business Value in Advertising and Marketing Communications

  Mar 20

  Shifting the Focus: From Business Metrics to Business Value in Advertising and Marketing Communications In today’s rapidly evolving business landscape, brands are increasingly recognizing the need to recalibrate their focus.… more ›

• Evolving Media Measurement: A Call for Innovation and Creativity in the Age of AI

  Mar 18

  The advertising industry stands at a pivotal juncture. It is grappling with the rapid evolution of data analytics. This evolution is fueled by Artificial Intelligence (AI). Methodologies like Media Mix… more ›

• Media Planning and Management: Process, Measurement, and Governance

  Mar 17

  Media Planning and Management: Process, Measurement, and Governance Media planning and management is a critical component of any digital marketing strategy. It involves the careful allocation and scheduling of media… more ›

• Media Mix Modeling: Benefits, Limitations, and the Role of AI

  Mar 10

  this blog-post is a summary of my larger book on the subject, which you can download for free here Media Mix Modeling (MMM) is a statistical method. It is used… more ›

• Maintaining Momentum

  Mar 4

  Building Momentum: Unifying SBUs for Cohesive Results Effective marketing strategies demand seamless coordination across multiple specialized business units (SBUs). Unifying these divisions is essential to delivering impactful campaigns, where each… more ›

• Maximizing Profit Over Turnover: A Strategic Approach for SMEs

  Feb 28

  In the current landscape of e-commerce, it is critical to understand something important. Revenue alone does not provide a complete picture of a campaign’s success. This is especially true within… more ›

• New Client Check-List : How to talk to potential SME Customers about their siloed Google budgets

  Feb 27

  To effectively approach the conversation regarding the allocation of their budget across Google Search, Google Shopping, and Google Performance Max, even in the absence of specific performance data, use this… more ›