Author: Dan Hills
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Google Ads Quality Score is a crucial metric that significantly impacts the success of your paid search campaigns. It’s a complex and ever-evolving algorithm, leaving many advertisers wondering about its… more ›
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Paid search success hinges on a well-organized and strategically structured account. Simply throwing a bunch of keywords into your campaigns won’t cut it. You need a structured approach to group… more ›
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Introduction Google SA360 (formerly DoubleClick Search) is a powerful platform that offers advanced features for managing search campaigns. However, to achieve the best results, it’s crucial to incorporate the right… more ›
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Marketing automation platforms have become increasingly popular and effective in recent years, helping marketers automate repetitive tasks and streamline their workflows. These platforms can save marketers time and improve their… more ›
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For years, the word “search” has been nearly synonymous with “Google.” It’s become a verb, a reflex, the default starting point for countless online journeys. But beneath the surface of… more ›
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In the digital age, we’ve become accustomed to a deluge of data, particularly when it comes to advertising. Click-through rates (CTR), impressions, and website visits are readily available, giving the… more ›
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Introduction The landscape of advertising has been transformed dramatically over the past two decades, driven by the advent of programmatic advertising. Initially emerging in the early 2000s, programmatic advertising introduced… more ›
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Over the years, I’ve learned a lot about performance media. This very much includes scaling acquisition across media channels profitably and consistently. It can be chaotic in medialand. Many try… more ›
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Earlier posts discussed Scope3 and AdNetZero. Further exploration led me to discover both The Green Bid and AdGreen. In this post, I offer an overview of both organizations. I aim… more ›
