Author: Dan Hills
-
Understanding Account-Based Marketing: A Comprehensive Guide In today’s hyper-competitive business environment, traditional marketing approaches often fall short. Enter Account-Based Marketing (ABM), a strategic approach that focuses on targeting key accounts… more ›
-
The digital landscape continually evolves. One major shift on the horizon has marketers, advertisers, and publishers bracing for change. This shift is the impending demise of third-party cookies. Google announced… more ›
-
In the competitive landscape of SaaS (Software as a Service) products, the complexity of the sales cycle can stretch significantly, often extending up to 18 months for B2B customers. This… more ›
-
In the ever-evolving landscape of digital marketing, the need for a unified approach has never been more pressing. If you want to set your brand apart, the days of siloed… more ›
-
In today’s data-driven landscape, businesses are inundated with vast amounts of information. They collect a large amount of first-party data (1PD). This direct data comes from customers through interactions, transactions,… more ›
-
In the fast-evolving landscape of media planning, data-driven decision-making is more critical than ever. Consumers are increasingly navigating a digital-first world. Media planners are racing to harness new and insightful… more ›
-
Introduction The General Data Protection Regulation (GDPR) came into effect on May 25, 2018. It profoundly altered the landscape of data privacy and security across Europe and, by extension, the… more ›
-
We are stepping boldly into the 21st century. It’s becoming increasingly clear that we are not merely living in a digital age. Many are terming this the “post-digital age.” Contrary… more ›
