Author: Dan Hills

• How GDPR is Transforming UK Advertising

  Nov 1

  The introduction of the General Data Protection Regulation (GDPR) in May 2018 marked a crucial turning point for data privacy. Its effects reverberated across industries, particularly in advertising. Concerns about… more ›

• E-Commerce Trends that have Shaped 2024

  Oct 29

  As we approach the middle of the final quarter in 2024, e-commerce continues to evolve at an unprecedented pace. This week, several key trends have emerged. These trends highlight how… more ›

• Has the Digital Media Industry Out-Grown Expensive Ad-Serving Platforms?

  Oct 28

  The digital media landscape has undergone significant transformation over the past decade, reshaping how advertisers and publishers engage with audiences. Rapid technological advancements have occurred. User behaviors are shifting towards… more ›

• Top Marketing Trends: Creative Highlights of the Week

  Oct 25

  Friday fun marketing things of the week The workweek is coming to an end. It’s the perfect time to reflect on the innovative and quirky marketing campaigns that have caught… more ›

• The Synergy of MFA Content and Audience Networks

  Oct 23

  In the rapidly evolving landscape of digital media advertising, emerging concepts and technologies necessitate a closer examination to keep pace with the trends transforming the industry. Two pivotal components fueling… more ›

• Combating Ad Fatigue: Strategies for Success

  Oct 22

  In the fast-evolving landscape of digital advertising, several challenges have emerged as significant hurdles. These include ad fatigue, creative burnout, and banner blindness. These phenomena influence how consumers engage with… more ›

• The Evolution of DoubleVerify: Embracing News Sites and a New Era of Advertising

  Oct 21

  In a rapidly shifting digital landscape, DoubleVerify (DV) plays a significant role in the advertising measurement and verification industry. It has recently announced a transformative change in its approach to… more ›

• Emerging Tech Trends Transforming Marketing Today

  Oct 20

  We live in an age of unprecedented technological advancement. Emerging technologies like Artificial Intelligence (AI), Machine Learning (ML), and Augmented Reality (AR) are fundamentally transforming the landscape of advertising. They… more ›

• Unpacking the Department of Justice’s Approach to Google: A Step Towards Fair Competition in Digital Advertising

  Oct 19

  The Department of Justice (DOJ) has stepped into the ring with one of the giants of the tech industry—Google. We live in an era where digital dominance shapes the landscape… more ›