Portland Rock

Portland Rock

We blog about the future of media strategy here, so subscribe to get weekly updates

  • SWOT on Media Agency Structures

    Apr 1, 2025
    SWOT on Media Agency Structures
  • Structure of media agencies in a post-digital world. 

    Mar 31, 2025
    Structure of media agencies in a post-digital world. 
  • B2B Search campaigns – a 101 on setting up for success

    Mar 30, 2025
    B2B Search campaigns – a 101 on setting up for success
  • The Rise of Zero-Click Search: Repositioning Search Engines in the Marketing Funnel

    Mar 26, 2025
    The Rise of Zero-Click Search: Repositioning Search Engines in the Marketing Funnel
  • The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company

    Mar 23, 2025
    The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company
  • Shifting the Focus: From Business Metrics to Business Value in Advertising and Marketing Communications

    Mar 20, 2025
    Shifting the Focus: From Business Metrics to Business Value in Advertising and Marketing Communications
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