Media Mix Modeling: Benefits, Limitations, & the Role of AI

… explores the evolution of MMM from traditional marketing analytics to AI-powered solutions. It offers practical case studies across industries. It highlights the potential of AI to make MMM faster. It also makes it more precise and accessible. Additionally, it addresses its challenges and future advancements.

B2B Marketing : Ideas for Marketeers

… explores the transformative forces reshaping the business-to-business landscape. It offers actionable insights on technology, customer-centric methodologies, and sustainability practices. It emphasizes leveraging tools like AI. It discusses omnichannel marketing and personalized experiences. These tools help navigate industry shifts. They drive customer engagement and achieve sustained growth.

The Art of Affluence

… examines the evolving landscape of luxury branding. It emphasizes sustainability, digital transformation, and customer-centric innovations. It provides actionable insights and showcases inspiring case studies to help marketers navigate and thrive in the competitive luxury sector.