Category: Data
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In the current landscape of e-commerce, it is critical to understand something important. Revenue alone does not provide a complete picture of a campaign’s success. This is especially true within… more ›
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To effectively approach the conversation regarding the allocation of their budget across Google Search, Google Shopping, and Google Performance Max, even in the absence of specific performance data, use this… more ›
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The Zero-Sum Game: Maximizing e-Commerce Revenue with Minimal Google Ads Investment Executive Summary The digital advertising landscape in the UK is highly competitive, with businesses investing up to £100,000 per… more ›
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The UK radio advertising industry has long relied on traditional measurement methods to gauge listenership and effectiveness. Historically, this has involved diary-based panels, where selected listeners manually record their radio… more ›
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Following on from yesterdays look into Google’s SA360, today we take a similar view on its sister platform, DV360. In today’s digital landscape, effective advertising requires a comprehensive and powerful… more ›
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Introduction The General Data Protection Regulation (GDPR) came into effect on May 25, 2018. It profoundly altered the landscape of data privacy and security across Europe and, by extension, the… more ›
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The introduction of the General Data Protection Regulation (GDPR) in May 2018 marked a crucial turning point for data privacy. Its effects reverberated across industries, particularly in advertising. Concerns about… more ›
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Recognizing which marketing channels guide audiences to become potential customers is a central component of effective attribution modeling. Identifying the most influential ones is crucial. Sun Tzu resonates profoundly: “Know… more ›
