Category: Data

• Embracing Uniqueness: The Individual beyond Market Definitions

  Oct 6

  In an age dominated by marketing algorithms and data-driven strategies, individuality often gets lost. There is a desire to categorize people into tidy demographic boxes. Yet, the reality is far… more ›

• Data Privacy and Compliance – What Businesses Need to Know

  Oct 2

  In today’s data-driven world, businesses rely heavily on collecting and processing customer data to deliver personalized experiences and drive growth. However, with increased data usage comes heightened concerns about privacy… more ›

• The Rise of Voice Search and Smart Speakers: A Game-Changer for Marketers

  Sep 30

  Voice search is transforming the way people interact with technology. As smart speakers and voice-activated assistants like Amazon Alexa, Google Assistant, and Apple’s Siri become more ubiquitous, voice search is… more ›

• How Blockchain Revolutionizes Digital Advertising

  Sep 29

  Blockchain technology is transforming digital advertising by enhancing transparency, security, and efficiency. It combats ad fraud, streamlines payments, and improves data privacy while enabling users to control their personal information.… more ›

• Here are 10 top tips for mastering Power BI to help you make the most of this powerful data visualization and business analytics tool:

  Sep 17

  1. Use Power Query for Data Transformation 2. Understand the Importance of Data Models 3. Optimize DAX Queries 4. Utilize Power BI Templates 5. Leverage Custom Visuals 6. Set Up… more ›

• Maximizing Your Experience with Looker Studio: A Comprehensive Guide

  Sep 9

  Looker Studio, previously known as Google Data Studio, has emerged as a powerful tool for data visualization and business intelligence. It allows users to transform raw data into interactive, shareable… more ›

• Understanding Growth Marketing: Metrics and Mindsets

  Mar 24

  On this start of a new week, what do you think “Marketing Growth” really means? Ive been applying for a few contract roles recently, and “Growth marketing” seems to be… more ›