Category: eCommerce

• The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company

  Mar 23

  The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company The seismic shift of Coca-Cola’s $700M media account from WPP to Publicis isn’t… more ›

• Shifting the Focus: From Business Metrics to Business Value in Advertising and Marketing Communications

  Mar 20

  Shifting the Focus: From Business Metrics to Business Value in Advertising and Marketing Communications In today’s rapidly evolving business landscape, brands are increasingly recognizing the need to recalibrate their focus.… more ›

• Maximizing Profit Over Turnover: A Strategic Approach for SMEs

  Feb 28

  In the current landscape of e-commerce, it is critical to understand something important. Revenue alone does not provide a complete picture of a campaign’s success. This is especially true within… more ›

• The Zero-Sum Game: Maximizing e-Commerce Revenue with Minimal Google Ads Investment

  Feb 26

  The Zero-Sum Game: Maximizing e-Commerce Revenue with Minimal Google Ads Investment Executive Summary The digital advertising landscape in the UK is highly competitive, with businesses investing up to £100,000 per… more ›

• Scaling Acquisition: Best Practices Across Media Channels

  Jan 6

  Over the years, I’ve learned a lot about performance media. This very much includes scaling acquisition across media channels profitably and consistently. It can be chaotic in medialand. Many try… more ›

• Digital Marketing Strategies for Gold Bullion Investments

  Nov 18

  The landscape of digital marketing is ever-evolving. Businesses focusing on investment in gold bullion and other precious metals face unique challenges. They also face opportunities. An increasing number of individuals… more ›

• E-Commerce Trends that have Shaped 2024

  Oct 29

  As we approach the middle of the final quarter in 2024, e-commerce continues to evolve at an unprecedented pace. This week, several key trends have emerged. These trends highlight how… more ›

• Attribution modelling: Living a nightmare whilst dreaming of Nirvana

  Oct 7

  Recognizing which marketing channels guide audiences to become potential customers is a central component of effective attribution modeling. Identifying the most influential ones is crucial. Sun Tzu resonates profoundly: “Know… more ›

• The Rise of Voice Search and Smart Speakers: A Game-Changer for Marketers

  Sep 30

  Voice search is transforming the way people interact with technology. As smart speakers and voice-activated assistants like Amazon Alexa, Google Assistant, and Apple’s Siri become more ubiquitous, voice search is… more ›