Category: Legal

• The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company

  Mar 23

  The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company The seismic shift of Coca-Cola’s $700M media account from WPP to Publicis isn’t… more ›

• How Netflix Adapted to GDPR: A Case Study

  Nov 5

  Introduction The General Data Protection Regulation (GDPR) came into effect on May 25, 2018. It profoundly altered the landscape of data privacy and security across Europe and, by extension, the… more ›

• Unpacking the Department of Justice’s Approach to Google: A Step Towards Fair Competition in Digital Advertising

  Oct 19

  The Department of Justice (DOJ) has stepped into the ring with one of the giants of the tech industry—Google. We live in an era where digital dominance shapes the landscape… more ›

• Ensuring Brand Reputation and Safety in the UK Advertising Industry

  Mar 25

  In today’s fast-paced digital landscape, the importance of brand reputation and safety in the UK advertising industry cannot be overstated. As businesses increasingly rely on digital marketing strategies to connect… more ›