Category: Strategy
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Introduction In recent years, audio and vocal search have revolutionized how we interact with technology. From smart assistants to voice-activated devices, the landscape of search is rapidly evolving. This blog… more ›
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Over the years, I’ve learned a lot about performance media. This very much includes scaling acquisition across media channels profitably and consistently. It can be chaotic in medialand. Many try… more ›
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Recognizing which marketing channels guide audiences to become potential customers is a central component of effective attribution modeling. Identifying the most influential ones is crucial. Sun Tzu resonates profoundly: “Know… more ›
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Voice search is transforming the way people interact with technology. As smart speakers and voice-activated assistants like Amazon Alexa, Google Assistant, and Apple’s Siri become more ubiquitous, voice search is… more ›
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Blockchain technology is transforming digital advertising by enhancing transparency, security, and efficiency. It combats ad fraud, streamlines payments, and improves data privacy while enabling users to control their personal information.… more ›
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It is a Barometer for Advertising Performance In a digital landscape with an over-saturation of advertisements and many channels, it’s crucial to understand your marketing effectiveness. It is more important… more ›
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Augmented Reality (AR) and Virtual Reality (VR) are transforming the ecommerce landscape and reshaping how businesses engage with customers. With these immersive technologies, brands are creating more interactive and personalized… more ›
