Category: Uncategorized
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In 2025, cost transparency in media spending has become a pivotal focus for advertisers worldwide. Brands increasingly demand clear and detailed breakdowns of their media costs. To meet these expectations,… more ›
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As we stride into 2025, sustainability is emerging as a pivotal consideration in media planning and buying. Media companies, brands, and advertisers are increasingly adopting eco-friendly practices to reduce their… more ›
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In the ever-evolving landscape of digital marketing, retail media networks (RMNs) are emerging as a formidable force. They are reshaping how brands connect with consumers. As we navigate through 2025,… more ›
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Advanced TV refers to the array of features enabled by digital technology that significantly changes traditional television. It encompasses various forms of streaming TV content, including connected TV, TV Everywhere,… more ›
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Latest Developments with Microsoft’s Bing Platform Microsoft’s Bing platform has been making significant strides to enhance its competitiveness in the global search engine market. Here are some of the latest… more ›
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Introduction The advertising industry is in the midst of a transformative journey towards sustainability. From innovative initiatives reducing emissions across the value chain to promoting eco-friendly production practices and creating… more ›
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I have considered some theses I need to stay on top of in 2025 in the media and marketing arena. I thought I would drop them into some documents and… more ›
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As the advertising industry strives to adopt environmentally sustainable practices, it faces significant challenges from the dominant digital platforms, Meta and Google. These platforms’ near-monopoly status and their shifting environmental… more ›
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Pay-per-click (PPC) search advertising is a powerful tool for driving traffic and conversions. But a common question among marketers is whether bidding on your own brand name is a worthwhile… more ›
