Category: Uncategorized

• Collaborative Solutions for Climate Change with Scope3

  Jan 3

  I wanted to build on last week’s post about AdNetZero. Over the Christmas break, I explored sustainable advertising more deeply. I am a passionate advocate for environmental sustainability. I quickly… more ›

• AdNetZero: Pioneering Sustainable Advertising Solutions

  Dec 30

  Climate change is an undeniable reality. Environmental sustainability leads global discussions. In this era, the advertising industry finds itself at a crossroads. Enter AdNetZero, an innovative initiative aimed at revolutionizing… more ›

• Merry Christmas and a Wonderful 2025 from Portland Rock Marketing Consultants

  Dec 24

  We are approaching the end of 2025. At Portland Rock, we want to take a moment to extend our warmest wishes. These wishes are for our friends, supporters, and valued… more ›

• Who Gains From Paid Media Advertising?

  Dec 23

  The global paid media advertising landscape is complex, multifaceted, and, increasingly, fraught with dissatisfaction. This discontent has permeated various dimensions of the industry including video, audio, display, search, and social… more ›

• The Dark Side of Digital Media Planning: Shady Technology Deals and Ad Spend Inefficiency

  Dec 20

  In the rapidly evolving landscape of digital advertising, the practices surrounding media planning and buying have proliferated, introducing complex layers of technology and service arrangements. While innovation has driven much… more ›

• Why ‘Advertising Who Cares?’ Matters for Modern Brands

  Dec 19

  The advertising landscape is changing significantly. Industry professionals grapple with the implications of shifting consumer attitudes. They also face evolving societal demands. Among various initiatives aimed at redefining the role… more ›

• Ethics in Media Planning: The Transparency Debate

  Nov 25

  The Complexity of Media Transactions In the fast-paced world of advertising, effective media planning and buying are crucial for the successful dissemination of promotional messages. Yet, many practices within this… more ›

• Understanding Ad Fraud: Types, Perpetrators, and Solutions

  Nov 22

  Introduction Digital advertising has revolutionized how businesses communicate with consumers. It has forged a new era of marketing that relies heavily on data and technology. Yet, alongside these advancements, a… more ›

• Unlocking Whisky Investments with Performance Marketing

  Nov 20

  In the ever-evolving landscape of investment opportunities, alternative assets have emerged as a compelling option for both seasoned investors and newcomers alike. Among these, the allure of Scotch whisky—particularly aged… more ›