Category: Uncategorized

• Here are 10 top tips for optimizing Google Performance Max campaigns to maximize your marketing efforts:

  Sep 27

  1. Define Clear Goals 2. Use High-Quality Assets 3. Provide a Diverse Set of Assets 4. Leverage First-Party Data 5. Use Audience Signals 6. Include Video Assets 7. Monitor Asset… more ›

• The Role of Data in Media Decision-Making: Insights from UK Advertising

  Sep 26

  In today’s fast-paced digital landscape, data has emerged as a cornerstone of effective media decision-making in the UK advertising sector. Brands are selecting the right channels. They are also understanding… more ›

• Brand Safety Developments in the UK Advertising Industry

  Sep 23

  In today’s rapidly evolving digital landscape, brand safety has emerged as a critical concern for advertisers, publishers, and consumers alike. In the UK advertising industry, brand safety involves actions to… more ›

• The next generation for the “search” agencies. How Google, Meta, Microsoft, Amazon and others will be exploiting AI to monetise advertisers

  Sep 20

  Monetizing AI search presents a significant opportunity for businesses to leverage the capabilities of artificial intelligence to generate revenue. Here are several potential strategies for monetizing AI search: 1. Sponsored… more ›

• How performance and E-Commerce leaders can utilise video

  Sep 13

  Video marketing has evolved into a dominant force in the digital marketing landscape, with brands increasingly relying on video content to engage audiences, promote products, and tell stories. Its rise… more ›

• Strategies to Monetize AI Search for Business Growth

  Sep 11

  Monetizing AI search presents a significant opportunity for businesses to leverage the capabilities of artificial intelligence to generate revenue. Here are several potential strategies for monetizing AI search: 1. Sponsored… more ›

• Enhancing Search Experience with AI at Microsoft and Bing

  Sep 10

  Microsoft and Bing can adopt AI-based search in several ways to enhance the search experience for users and provide valuable insights for businesses. Here are potential strategies that Microsoft and… more ›

• How are Google going to monetise the AI search evolution?

  Sep 6

  Google can adapt and monetize AI within their paid search model by leveraging advanced AI capabilities to enhance advertising targeting, personalization, and performance. Here are some potential strategies that Google… more ›

• Portland Rock: The comic

  Sep 5

  Issue 1 November 24 more ›