Data | Media | Strategy
Portland Rock is a performance-driven media, data, and marketing consultancy dedicated to delivering measurable results through innovative strategies. We specialize in leveraging data insights to craft tailored marketing solutions that drive business growth and maximize impact.
The global paid media advertising industry has evolved dramatically over the past few decades. There is an increasing emphasis on data-driven strategies. Measurable outcomes have become a priority. These advancements have led to significant efficiencies and optimizations. However, a troubling trend has emerged. There is a diminishing pride in creativity across various disciplines. This includes…
Take a moment to explore a diverse collection of case studies showcasing the extensive work Dan has undertaken over his two-decade career in media and marketing. These case studies highlight Dan’s real-life experiences and successes, illustrating his innovative strategies and impactful results. This compilation will be updated regularly to reflect new projects and insights, providing ongoing inspiration and valuable lessons from his journey in the industry.
Unlock your marketing powers! Behavioral Economics, Media (Marketing) Mix Modeling, Luxury Marketing strategies, B2B Marketing and much more with Dan’s insightful books. Designed to revolutionise media planning and elevate your marketing strategies!
Dan regularly creates insightful white papers throughout the year, each sparked by a specific inquiry from a client that he may not initially have the answer to. There’s absolutely nothing wrong with not having all the answers; in fact, if he were an expert in everything, there would be no need for this blog. Whenever a question arises that piques his curiosity and requires in-depth research, Dan takes the opportunity to dive into the topic. He meticulously investigates the nuances and intricacies involved, and then he generously shares his findings in thoughtful posts here on his blog.
Augmented Reality (AR) and Virtual Reality (VR) are transforming the ecommerce landscape and reshaping how businesses engage with customers. With these immersive technologies, brands are creating more interactive and personalized shopping experiences, enhancing customer satisfaction, and driving higher conversions. In… more ›
Video marketing has evolved into a dominant force in the digital marketing landscape, with brands increasingly relying on video content to engage audiences, promote products, and tell stories. Its rise is fueled by the ubiquity of high-speed internet, the popularity… more ›
The e-commerce landscape is evolving, and marketers need to stay ahead of the curve to drive results. Performance marketing focuses on measurable actions, making it an ideal strategy for e-commerce brands looking to optimize conversions, boost sales, and build customer… more ›
Monetizing AI search presents a significant opportunity for businesses to leverage the capabilities of artificial intelligence to generate revenue. Here are several potential strategies for monetizing AI search: 1. Sponsored Results: Similar to traditional search engines, AI search platforms can… more ›
Microsoft and Bing can adopt AI-based search in several ways to enhance the search experience for users and provide valuable insights for businesses. Here are potential strategies that Microsoft and Bing could employ to leverage AI-based search: 1. Intelligent Search… more ›
Looker Studio, previously known as Google Data Studio, has emerged as a powerful tool for data visualization and business intelligence. It allows users to transform raw data into interactive, shareable dashboards and reports. Whether you are a data analyst, marketer,… more ›
Google can adapt and monetize AI within their paid search model by leveraging advanced AI capabilities to enhance advertising targeting, personalization, and performance. Here are some potential strategies that Google could employ to monetize AI in their paid search model: more ›
Issue 1 November 24 more ›
The world of Scotch whisky is rich, complex, and deeply rooted in tradition. With over 135 distilleries scattered across the six distinct regions of Scotland, the sheer scale of this heritage can be overwhelming, even for seasoned enthusiasts. Enter “Lost… more ›
Media | Marketing | Data | Strategy | Results
