Data | Media | Strategy
Portland Rock is a performance-driven media, data, and marketing consultancy dedicated to delivering measurable results through innovative strategies. We specialize in leveraging data insights to craft tailored marketing solutions that drive business growth and maximize impact.
The global paid media advertising industry has evolved dramatically over the past few decades. There is an increasing emphasis on data-driven strategies. Measurable outcomes have become a priority. These advancements have led to significant efficiencies and optimizations. However, a troubling trend has emerged. There is a diminishing pride in creativity across various disciplines. This includes…
Take a moment to explore a diverse collection of case studies showcasing the extensive work Dan has undertaken over his two-decade career in media and marketing. These case studies highlight Dan’s real-life experiences and successes, illustrating his innovative strategies and impactful results. This compilation will be updated regularly to reflect new projects and insights, providing ongoing inspiration and valuable lessons from his journey in the industry.
Unlock your marketing powers! Behavioral Economics, Media (Marketing) Mix Modeling, Luxury Marketing strategies, B2B Marketing and much more with Dan’s insightful books. Designed to revolutionise media planning and elevate your marketing strategies!
Dan regularly creates insightful white papers throughout the year, each sparked by a specific inquiry from a client that he may not initially have the answer to. There’s absolutely nothing wrong with not having all the answers; in fact, if he were an expert in everything, there would be no need for this blog. Whenever a question arises that piques his curiosity and requires in-depth research, Dan takes the opportunity to dive into the topic. He meticulously investigates the nuances and intricacies involved, and then he generously shares his findings in thoughtful posts here on his blog.
The introduction of the General Data Protection Regulation (GDPR) in May 2018 marked a crucial turning point for data privacy. Its effects reverberated across industries, particularly in advertising. Concerns about personal privacy are growing in an increasingly digital world. Companies… more ›
The digital media landscape has undergone significant transformation over the past decade, reshaping how advertisers and publishers engage with audiences. Rapid technological advancements have occurred. User behaviors are shifting towards more personalized and seamless experiences. Additionally, there is a growing… more ›
Friday fun marketing things of the week The workweek is coming to an end. It’s the perfect time to reflect on the innovative and quirky marketing campaigns that have caught our eye. This week saw a variety of creative marketing… more ›
In the rapidly evolving landscape of digital media advertising, emerging concepts and technologies necessitate a closer examination to keep pace with the trends transforming the industry. Two pivotal components fueling this digital advertising revolution are Made for Advertising (MFA) content… more ›
In the fast-evolving landscape of digital advertising, several challenges have emerged as significant hurdles. These include ad fatigue, creative burnout, and banner blindness. These phenomena influence how consumers engage with brands. They also have profound implications for return on investment… more ›
In a rapidly shifting digital landscape, DoubleVerify (DV) plays a significant role in the advertising measurement and verification industry. It has recently announced a transformative change in its approach to news sites and their content. DV traditionally focused on combating… more ›
We live in an age of unprecedented technological advancement. Emerging technologies like Artificial Intelligence (AI), Machine Learning (ML), and Augmented Reality (AR) are fundamentally transforming the landscape of advertising. They also impact media and marketing agencies. For brand owners and… more ›
The Department of Justice (DOJ) has stepped into the ring with one of the giants of the tech industry—Google. We live in an era where digital dominance shapes the landscape of business. The DOJ focuses on monopolistic practices, especially in… more ›
Media | Marketing | Data | Strategy | Results
