Category: AdTech
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Tentpole and always-on Campaign integration Managing consistent performance-driven campaigns alongside flagship brand efforts requires a strategic balance of resources, focus, and collaboration. In the OPSM case study, performance campaigns were… more ›
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This week, we have been taking a closer look at the structure of media agencies in a post-digital world. Today, we unpack the engine room of many agencies digital product… more ›
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The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company The seismic shift of Coca-Cola’s $700M media account from WPP to Publicis isn’t… more ›
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Media Planning and Management: Process, Measurement, and Governance Media planning and management is a critical component of any digital marketing strategy. It involves the careful allocation and scheduling of media… more ›
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this blog-post is a summary of my larger book on the subject, which you can download for free here Media Mix Modeling (MMM) is a statistical method. It is used… more ›
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Building Momentum: Unifying SBUs for Cohesive Results Effective marketing strategies demand seamless coordination across multiple specialized business units (SBUs). Unifying these divisions is essential to delivering impactful campaigns, where each… more ›
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Following on from yesterdays look into Google’s SA360, today we take a similar view on its sister platform, DV360. In today’s digital landscape, effective advertising requires a comprehensive and powerful… more ›
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The Department of Justice (DOJ) has stepped into the ring with one of the giants of the tech industry—Google. We live in an era where digital dominance shapes the landscape… more ›
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AI has revolutionized online information retrieval, warranting a rebrand from “AI search” to “AI Compose.” This term highlights AI’s role in personalized content curation, proactive information synthesis, intelligent recommendations, and… more ›
