Category: Adverting Effectiveness
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Why Awareness Requires More investment than you think! Google’s continued support of a full-funnel marketing strategy is widely promoted, and guess what … they only have a solution at each… more ›
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Tentpole and always-on Campaign integration Managing consistent performance-driven campaigns alongside flagship brand efforts requires a strategic balance of resources, focus, and collaboration. In the OPSM case study, performance campaigns were… more ›
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This week, we have been taking a closer look at the structure of media agencies in a post-digital world. Today, we unpack the engine room of many agencies digital product… more ›
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The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company The seismic shift of Coca-Cola’s $700M media account from WPP to Publicis isn’t… more ›
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The advertising industry stands at a pivotal juncture. It is grappling with the rapid evolution of data analytics. This evolution is fueled by Artificial Intelligence (AI). Methodologies like Media Mix… more ›
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Media Planning and Management: Process, Measurement, and Governance Media planning and management is a critical component of any digital marketing strategy. It involves the careful allocation and scheduling of media… more ›
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this blog-post is a summary of my larger book on the subject, which you can download for free here Media Mix Modeling (MMM) is a statistical method. It is used… more ›
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Building Momentum: Unifying SBUs for Cohesive Results Effective marketing strategies demand seamless coordination across multiple specialized business units (SBUs). Unifying these divisions is essential to delivering impactful campaigns, where each… more ›
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In the current landscape of e-commerce, it is critical to understand something important. Revenue alone does not provide a complete picture of a campaign’s success. This is especially true within… more ›
