Category: Planning

• Tentpole and always-on Campaign integration

  Apr 4

  Tentpole and always-on Campaign integration Managing consistent performance-driven campaigns alongside flagship brand efforts requires a strategic balance of resources, focus, and collaboration. In the OPSM case study, performance campaigns were… more ›

• Structure of media agencies in a post-digital world. 

  Mar 31

  Navigating complex structure of media agencies in the post-digital era.  Media agencies have evolved dramatically to meet the increasing complexity of modern marketing landscapes. The proliferation of digital channels has… more ›

• The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company

  Mar 23

  The Shift in Media Planning: From Third-Party Cookies to First-Party Data Solutions: Publicis and The Coca-Cola Company The seismic shift of Coca-Cola’s $700M media account from WPP to Publicis isn’t… more ›

• Media Planning and Management: Process, Measurement, and Governance

  Mar 17

  Media Planning and Management: Process, Measurement, and Governance Media planning and management is a critical component of any digital marketing strategy. It involves the careful allocation and scheduling of media… more ›

• Maintaining Momentum

  Mar 4

  Building Momentum: Unifying SBUs for Cohesive Results Effective marketing strategies demand seamless coordination across multiple specialized business units (SBUs). Unifying these divisions is essential to delivering impactful campaigns, where each… more ›