Category: ROI
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Why Awareness Requires More investment than you think! Google’s continued support of a full-funnel marketing strategy is widely promoted, and guess what … they only have a solution at each… more ›
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Tentpole and always-on Campaign integration Managing consistent performance-driven campaigns alongside flagship brand efforts requires a strategic balance of resources, focus, and collaboration. In the OPSM case study, performance campaigns were… more ›
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Setting up a successful B2B search campaign involves several key steps: 1. Define Your Goals: Clearly define your campaign objectives. Are you looking to generate leads, increase website traffic, or… more ›
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Shifting the Focus: From Business Metrics to Business Value in Advertising and Marketing Communications In today’s rapidly evolving business landscape, brands are increasingly recognizing the need to recalibrate their focus.… more ›
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The advertising industry stands at a pivotal juncture. It is grappling with the rapid evolution of data analytics. This evolution is fueled by Artificial Intelligence (AI). Methodologies like Media Mix… more ›
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Building Momentum: Unifying SBUs for Cohesive Results Effective marketing strategies demand seamless coordination across multiple specialized business units (SBUs). Unifying these divisions is essential to delivering impactful campaigns, where each… more ›
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In the current landscape of e-commerce, it is critical to understand something important. Revenue alone does not provide a complete picture of a campaign’s success. This is especially true within… more ›
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To effectively approach the conversation regarding the allocation of their budget across Google Search, Google Shopping, and Google Performance Max, even in the absence of specific performance data, use this… more ›
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The Zero-Sum Game: Maximizing e-Commerce Revenue with Minimal Google Ads Investment Executive Summary The digital advertising landscape in the UK is highly competitive, with businesses investing up to £100,000 per… more ›
