Category: Strategy

• Tentpole and always-on Campaign integration

  Apr 4

  Tentpole and always-on Campaign integration Managing consistent performance-driven campaigns alongside flagship brand efforts requires a strategic balance of resources, focus, and collaboration. In the OPSM case study, performance campaigns were… more ›

• Focus on Media Agency Strategic Business Units

  Apr 2

  This week, we have been taking a closer look at the structure of media agencies in a post-digital world. Today, we unpack the engine room of many agencies digital product… more ›

• Structure of media agencies in a post-digital world. 

  Mar 31

  Navigating complex structure of media agencies in the post-digital era.  Media agencies have evolved dramatically to meet the increasing complexity of modern marketing landscapes. The proliferation of digital channels has… more ›

• B2B Search campaigns – a 101 on setting up for success

  Mar 30

  Setting up a successful B2B search campaign involves several key steps: 1. Define Your Goals: Clearly define your campaign objectives. Are you looking to generate leads, increase website traffic, or… more ›

• Media Mix Modeling: Benefits, Limitations, and the Role of AI

  Mar 10

  this blog-post is a summary of my larger book on the subject, which you can download for free here Media Mix Modeling (MMM) is a statistical method. It is used… more ›

• Maintaining Momentum

  Mar 4

  Building Momentum: Unifying SBUs for Cohesive Results Effective marketing strategies demand seamless coordination across multiple specialized business units (SBUs). Unifying these divisions is essential to delivering impactful campaigns, where each… more ›

• New Client Check-List : How to talk to potential SME Customers about their siloed Google budgets

  Feb 27

  To effectively approach the conversation regarding the allocation of their budget across Google Search, Google Shopping, and Google Performance Max, even in the absence of specific performance data, use this… more ›

• The Zero-Sum Game: Maximizing e-Commerce Revenue with Minimal Google Ads Investment

  Feb 26

  The Zero-Sum Game: Maximizing e-Commerce Revenue with Minimal Google Ads Investment Executive Summary The digital advertising landscape in the UK is highly competitive, with businesses investing up to £100,000 per… more ›

• Is Traditional Radio Measurement Outdated in the Age of Streaming and Podcasts?

  Feb 18

  The UK radio advertising industry has long relied on traditional measurement methods to gauge listenership and effectiveness. Historically, this has involved diary-based panels, where selected listeners manually record their radio… more ›