Category: Uncategorized

• Why Creativity Matters in Paid Media Advertising

  May 20

  The global paid media advertising industry has evolved dramatically over the past few decades. There is an increasing emphasis on data-driven strategies. Measurable outcomes have become a priority. These advancements… more ›

• Media Planning Wine

  May 5

  Mastering Wine Brand Awareness: AIDA and R64 in Media Planning The world of wine branding is rich with heritage, culture, and evolving consumer expectations. I am starting a new project… more ›

• SWOT on Media Agency Structures

  Apr 1

  Strengths, Weaknesses, Opportunities and Threats to the “New” Holding Companies Media Agency structure In yesterday’s post, we tool a look at a typical media agency organisational structure in the post-digital… more ›

• The Rise of Zero-Click Search: Repositioning Search Engines in the Marketing Funnel

  Mar 26

  The Rise of Zero-Click Search: Repositioning Search Engines in the Marketing Funnel The internet, and particularly search engines, have long been the go-to destination for consumers embarking on their buying… more ›

• White Paper: The Modern B2B Marketing Manager: A Catalyst for Growth in the Age of Data and Demand

  Feb 25

  Executive Summary: The B2B marketing landscape is evolving at an unprecedented pace, demanding a new breed of marketing leader. This white paper explores the multifaceted role of the modern B2B… more ›

• Harnessing the Power of Human Nature: Applying Behavioral Science in Marketing, Media, and Advertising

  Feb 24

  Abstract: Traditional marketing often relies on assumptions of rational consumer behavior. However, behavioral science reveals the powerful influence of cognitive biases, heuristics, and emotional factors on decision-making. This paper explores… more ›

• The Undervalued Value Proposition of Broadcast TV in the UK: A Case for Intangible Assets

  Feb 21

  I. Introduction The broadcast television industry in the UK has long been a cornerstone of the country’s media landscape. The sector has an extensive reach and a history of delivering… more ›

• Is BARB’s Measurement Methodology Outdated in the Age of Streaming?

  Feb 19

  The Broadcasters’ Audience Research Board (BARB) has long been the gold standard for measuring TV viewership in the UK. Established in 1981, BARB was created to provide a reliable and… more ›

• Luxury Craft Spirits and Wines: Elevating Consumption to an Experience

  Feb 17

  The landscape of alcoholic beverages is undergoing a significant transformation. This change is fueled by a growing consumer desire for authenticity, craftsmanship, and premium experiences. Consumers reject mass-produced options. They… more ›