Author: Dan Hills
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The global paid media advertising industry has evolved dramatically over the past few decades. There is an increasing emphasis on data-driven strategies. Measurable outcomes have become a priority. These advancements… more ›
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Mastering Wine Brand Awareness: AIDA and R64 in Media Planning The world of wine branding is rich with heritage, culture, and evolving consumer expectations. I am starting a new project… more ›
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Why Awareness Requires More investment than you think! Google’s continued support of a full-funnel marketing strategy is widely promoted, and guess what … they only have a solution at each… more ›
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To calculate the volume breakdown of the four layers within the AIDA funnel modeled as an equilateral triangle, divided equally, let’s approach this systematically: Step 1: Geometry of the Funnel… more ›
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Tentpole and always-on Campaign integration Managing consistent performance-driven campaigns alongside flagship brand efforts requires a strategic balance of resources, focus, and collaboration. In the OPSM case study, performance campaigns were… more ›
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This week, we have been taking a closer look at the structure of media agencies in a post-digital world. Today, we unpack the engine room of many agencies digital product… more ›
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Strengths, Weaknesses, Opportunities and Threats to the “New” Holding Companies Media Agency structure In yesterday’s post, we tool a look at a typical media agency organisational structure in the post-digital… more ›
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Navigating complex structure of media agencies in the post-digital era. Media agencies have evolved dramatically to meet the increasing complexity of modern marketing landscapes. The proliferation of digital channels has… more ›
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Setting up a successful B2B search campaign involves several key steps: 1. Define Your Goals: Clearly define your campaign objectives. Are you looking to generate leads, increase website traffic, or… more ›
